Crackle Plus and PetSmart to Launch New Original Makeover Series Pet Caves

NEW YORK, N.Y.

Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) today announced it has partnered with PetSmart to create a 10-episode series celebrating pet parents who will do anything for their furry friends. Pet Caves will premiere exclusively on Chicken Soup for the Soul - a free AVOD streaming TV service available on VIZIO and Samsung-connected TVs beginning September 1. The series will also be available on demand for free on September 15 via Crackle on CTVs, mobile and tablet devices as well as at Crackle.com. 

Featuring pet owners transforming a space in their home to make their pets as happy as their pets make them, Pet Caves is hosted by Atlanta-based pet behaviorist Kayla Oliver and celebrity design architect Nina Ferrer (HGTV’s Design Star and Clean House New York). In each episode, Kayla and Nina visit a PetSmart store to outfit the dazzling domicile with all the latest and greatest pet necessities and accessories. Dogs, cats, bunnies, and even a bearded dragon all get the white glove treatment to turn their living space into their own private pet paradise. 

In addition to PetSmart products and services highlighted in each episode, the series will also feature strategic media buys and other tailored content from PetSmart across Crackle Plus’ network of streaming services.   

“We saw Pet Caves as a great opportunity to work with two beloved brands, Chicken Soup for the Soul Studios and PetSmart,” said Rasheed J. Daniel, principal and executive producer for Teamsheed. “As a black-owned business, we were also attracted to the diversity not only reflected in the show but also the values reflected in both of these esteemed organizations.” 

“Our partnership with PetSmart perfectly reflects our commitment to provide like-minded brand partners with the opportunity to act as creative collaborators on our quality programming and to pursue unique integrations,” said Darren Olive, executive vice president of National Sales and Strategy for Crackle Plus. “We continue to double down on bringing a fresh viewing experience to our audience who are not only savvy consumers but are also interested in the ways in which content can go beyond the screen.”

“At PetSmart, we’re always seeking innovative ways to connect with pet parents and share our unrivaled expertise and love for pets,” says PetSmart senior vice president and chief marketing officer Will Smith. “Home is truly where our pets are, and what better way to show we’ll do anything for pets than by shining a light on the stories of people who revitalize their homes just for their furry, feathered, or scaly family friends? That’s exactly what Pet Caves does.”

The series is executive produced by Rasheed J. Daniel of TeamSheed Productions and Michael Winter for Chicken Soup for the Soul Entertainment. Corey Noll and Lexi Brown serve as co-executive producers, and the series is distributed globally by Screen Media.

Crackle Plus’ recent releases include the plus-size mountain climber documentary Kili Big, season 2 of the hit college thriller series In the Vault, the exclusive scripted series Les Norton, starring Rebel Wilson, the sci-fi series Salvage Marines starring Casper Van Dien, Inside the Black Box, hosted by Joe Morton, and the award-winning BBC series Sherlock, starring Benedict Cumberbatch and Martin Freeman. Crackle Plus also recently announced season three of the award-winning series Going From Broke.

 

The Crackle Plus and Redbox streaming services are currently distributed through over 140 touchpoints in the U.S. on platforms including Amazon Fire TV, RokuTV, Apple TV, Smart TVs (Samsung, LG, Vizio), gaming consoles (PS4 and Xbox One), Plex, iOS, and Android mobile devices and on desktops at Crackle.com and Redbox.com, with plans to expand to over 160 touchpoints.

 

ABOUT PETSMART

PetSmart LLC is the leading pet retailer offering products, services and solutions for the lifetime needs of pets. At PetSmart, we love pets and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so together they can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities.

 

PetSmart operates approximately 1,660 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart PetsHotel® dog and cat boarding facilities. We provide a broad range of competitively priced pet food and products as well as services such as dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp™ and pet adoption.

 

PetSmart, PetSmart Charities® and PetSmart Charities® of Canada work with nearly 4,000 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated over 10 million adoptions, more than any other brick-and-mortar organization.

 

ABOUT TEAMSHEED

TeamSheed Productions is a full-service production company dedicated to premium reality, commercial, film, and documentary content. Launched in 2020, Teamsheed’s vision is to continually redefine storytelling by offering a solution to proper representation bundled with a history of battle-tested production strategies and hit-making execution. TeamSheed is a private Black-owned company with production and development partners across the US.

 

ABOUT CHICKEN SOUP FOR THE SOUL ENTERTAINMENT

Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) operates video-on-demand streaming services (VOD). The company owns Crackle Plus, which owns and operates a variety of ad-supported VOD streaming services including Crackle, Chicken Soup for the Soul, and Popcornflix. The company also acquires and distributes video content through its Screen Media and 1091 Pictures subsidiaries and produces original video content through the Chicken Soup for the Soul Television Group. The company recently acquired Redbox which operates a rapidly growing digital streaming service that provides both ad-supported (AVOD) and paid movies from Hollywood studios and hundreds of content partners, as well as over 145 channels of free ad-supported streaming television (FAST). Redbox also operates its popular kiosks across the US at thousands of retail locations – giving consumers affordable access to the latest in entertainment. Chicken Soup for the Soul Entertainment is a subsidiary of Chicken Soup for the Soul, LLC, which publishes the famous book series and produces super-premium pet food under the Chicken Soup for the Soul brand name.

 

FORWARD-LOOKING STATEMENTS

This press release includes forward-looking statements within the meaning of the federal securities laws. Forward-looking statements are statements that are not historical facts. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of management and are not predictions of actual performance. Such assumptions involve a number of known and unknown risks and uncertainties, including but not limited to our core strategy, operating income and margin, seasonality, liquidity, including cash flows from operations, available funds, and access to financing sources, free cash flows, revenues, net income, profitability, stock price volatility, future regulatory changes, price changes, the ability of the Company’s content offerings to achieve market acceptance, the Company’s success in retaining or recruiting officers, key employees, or directors, the ability to protect intellectual property, the ability to complete strategic acquisitions, the ability to manage growth and integrate acquired operations, the ability to pay dividends, regulatory or operational risks, and general market conditions impacting demand for the Company’s services. For a more complete description of these and other risks and uncertainties, please refer the Company’s Annual Report on Form 10-K for the year ended December 31, 2021, filed with the SEC on March 31, 2022, and, with respect to the Company’s recent acquisition of Redbox Entertainment, Inc. (“Redbox”), the Company’s Registration Statement on Form S-4 declared effective by the SEC on July 15, 2022. If any of these risks materialize or our assumptions prove incorrect, actual results could differ materially from the results implied by the forward-looking statements contained in this press release. Information regarding the acquisition of Redbox and related transactions is qualified by reference to the Company’s Current Reports on Form 8-K filed with the SEC on May 11, 2022 (as amended May 12, 2022), June 6, 2022, and August 12, 2022, and all exhibits filed with respect to such reports and the aforementioned registration statement. The forward-looking statements contained in this press release speak only as of the date hereof and the Company expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.

 

 

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